#BYOB EPISODE 21 - Andrew Ford - Understanding Google and SEO is vital to your business a beginner's guide

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In this episode, we’re going to talk about the very important topic of SEO or Search Engine Optimization. I will also touch on the topic of the Google universe at is it such an important part of the way you set up your business and the way people find you, particularly in Australia.

In this episode I cover:

The importance of winning the SEO search for your name specifically and how to do it

  • The difference between branding and digital marketing

  • How to have a strong presence for your name by having a personal website

  • The effect of SEO being geographically based when searching on search engines like Google

  • Discussion of the 5 main traits or primary source of SEO: URL, length of time, regular addition of content, having great and useful content for customers, number of site visitors

  • What Google looks at and why front page SEO is what counts nowadays

  • Sources for SEO tips

  • How having a Google+ profile, creating a Google business profile based on your Google+ profile and making sure you are on the map helps your business

 

Links:

MOZ

Ebook from Social Star - SEO Myths You Should Know