#BYOB EPISODE 017 - Building your Digital Assets: Start with LinkedIn.
On episode 17 I talk about my favorite social media, LinkedIn. We will talk about why LinkedIn is the best social media for aspiring entrepreneurs’ personal branding, how to use it and how to use it in conjunction with your other social media.
In this episode I cover:
How I discovered LinkedIn and realised its potential
What is LinkedIn and what it is not?
LinkedIn in the business context
How to build a great profile that represents your brand
First things that people look at in your profile and why
Three things to put in your banner
Engage and form trust using your biography
Talk about your business, products and services in the experience section
How and why all the parts of your profile should form a story about why you’re awesome at what you do today
Philosophical difference between branding and digital marketing
The people and clients you want to attract to your branded LinkedIn profiles
Two things you need to do to create engagement in LinkedIn
Links mentioned in the show: