#BYOB EPISODE 015 - Darren Taylor: The difference between a personal brand and a business brand

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On this #BYOB episode we chat with Darren Taylor: author, speaker and CEO of Taylor and Grace, a medium sized agency that invents or re-invents brands for small and medium sized businesses.

Darren shares his story from being a regular employee and taking a marketing apprenticeship to building his own branding business. He highlights the importance of branding for a company, whether big or small, and how it can make a business successful.

 

What is covered in this episode:

  • Services of Taylor and Grace

  • The story of Darren’s previous jobs and education

  • How Darren took the path less traveled, made a career shift in marketing and eventually started his own business

  • His apprenticeship before starting Taylor and Grace

  • Why Darren started his own business instead of getting another job

  • His thoughts before he plunged into his entrepreneurship journey and how he prepared for it

  • Andrew’s story of how he left his job to start his own business

  • Darren’s business partner and how they decided to work on branding

  • The reason why a company’s message is more important than the mode or medium it is delivered in

  • How successful business branding for small and medium enterprises start

  • Philosophy of Taylor and Grace

  • Why a brand is important and why it is the first thing needed in building a company

  • Examples of how Taylor and Grace helped 2 clients improve and build their brands

  • The similarities and differences between company and personal branding

  • Darren’s Book “Rebranding Branding”, the awards he won for it, and why he wrote it

  • Advice to people starting a business

  • 4 ways a brand can touch customers

 

Links mentioned in the show:

Website - Taylor and Grace

Linked In - Taylor and Grace

Linked In - Darren Taylor

Book Website - Rebranding Branding