How e-ttractive are you?
If a client Googled your name, what would they find? Do you know?
This is the challenge for modern business leaders as everyone can be found online, we all have a digital shadow. This digital presence creates a perception of our brand and can win or lose business if we do not manage it carefully. Some leaders choose to hide from social media but this creates the perception of being a digital laggard or conspicuous by your absence. What are you hiding? Either way, it's now essential to managing your public persona.
But why just manage it when you can use it for your personal and business advantage.
I have worked in digital marketing and branding for over 15 years in global tech businesses like Hewlett Packard and IBM. I also have a passion for education, completing a masters degree in Entrepreneurship and lecturing at RMIT and Monash University.
At Social Star, I have worked for over five years to create a reliable solution building your own business, it's called e-ttraction - creating digital attraction. Through my 12 step process, I help people wanting to build their brand or start their own businesses create the assets they need to get started in sales and marketing.
I have worked with hundreds of leaders from entrepreneurs, CEO's, celebrities and small business owners.
To build your personal brand get a copy of my book visit - http://www.andrewford.com.au/book
To build your own business listen to my podcast #BYOB - http://www.socialstar.com.au/byob-podcast
To learn more about me read my blog - http://www.andrewford.com.au/blog#business
To book me to present to your business - http://www.andrewford.com.au/speaking